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Is the new Dos Equis man as interesting as the last?

Dos Equis beer has a “new most interesting man in the world,” French actor Augustin Legrand who’s taken over from long-serving Jonathan Goldsmith.

Here he is doing interesting things (they hope so anyway) in a new campaign from Havas Worldwide.

Here’s Goldsmith’s version (from Euro RSCG before it was rebranded as Havas).

The new one’s slicker, younger (obviously) but is he better?

Jury’s out. MAA creative scale: 6.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

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