Diageo has launched Haig Club Clubman, a cheaper variant of David Beckham’s Haig Club. Apparently the £45 price tag of the original was a “barrier” for some people. You don’t say..
Anyway there’s going to be a print campaign, through adam&eveDDB presumably, so Diageo has unveiled a “behind the scenes” online film.
Does anyone actually believe this stuff? Even Beckham?