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Apple Music gets its slice of James Corden

Apple Music has won the bidding war to make a stand-alone series of Carpool Karaoke, the wildly popular segment of James Corden’s Late Late Show in the US, although Corden won’t be in it.

But he’s in just about everything else, most recently Karmarama’s debut campaign for Confused.com. He also carpool karaoke’d for McDonald’s at Christmas.

But Apple has still got its slice of Corden, plugging the aforementioned Apple Music in that old schtick, the celebrity coming up with daft self-glorifying campaign ideas. In this case to three real live Apple execs.

Is our James stretching himself a bit thin? No body reference intended. He’s genuinely popular but…

MAA creative scale: 6.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

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