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McCann Uruguay unveils its own sweet smell

Getting agencies to admit that they’re involved in advertising these days can be a major achievement. When it comes down to promoting themselves..

But McCann Montevideo in Uruguay has jumped in where others fear to tread with a campaign featuring its creatives and a nifty bottle of McCann perfume.

mccann-perfume-bocetos-paula_aotw

mccann-perfume-bocetos-leo_aotw

Still has a way to go to match Viceroy Creative’s naked launch.
viceroy-creative-hed-2015-1

But feisty all the same.

MAA creative scale: 7.

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One comment

  1. Someone fucked up here… The ads are in Spanish… No Cannes Lions for you!!!
    Cheers/George

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