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Martin creates “the world’s biggest asshole” for organ donation drive

Millennials in the US aren’t as generous with their organ donations as they should be apparently (they probably spend too much time on their bloody phones) so organ donor charity Donate Life is running a new campaign by The Martin Agency featuring one Coleman F. Sweeney, “the world’s biggest asshole.”

But Coleman has one, posthumous, thing going for him.

Directed by Furlined’s Speck and Gordon with Thomas Jane as Coleman and V/O from Will Arnett.

Doesn’t pull its punches does it? Meanders a bit but that’s content for you. Wouldn’t be at all surprised to see this particular asshole resurface on Netflix or somewhere.

MAA creative scale: 8.5.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
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