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Virgin banks on fast lane Bolt for broadband boost

Broadband operators all always getting into trouble for lying about their broadband speeds so we’d better hope that Virgin Media has its facts right when it says it’s “the fastest” just like its ad star Usain Bolt.

So BBH has pulled out all the stops in this latest epic, featuring the great man. With a voiceover from the equally celebrated Michael Johnson, a nice touch.

And it does the job pretty well although I think they’ve tried to cram too much in. Mind you, I read the other day that Bolt was injured so…

MAA creative scale: 7.5.

By the way, if anybody at Virgin Media reads this, you’ve gone and lost one of my email addresses. They still couldn’t find it after five phone calls. I can’t be bothered to make a sixth. Apparently their email server’s been down for over a week! They may be the quickest but they’re still no bloody good.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
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