It’s been a while since we’ve heard from Linus Karlsson, formerly head creative honcho at McCann (he remains creative chairman of General Motors agency Commonwealth/McCann) and a founder of Mother in the US, but he’s back with a newish agency – Ming Utility & Entertainment Group – and a long form web comedy series, ‘Fishing Without ChromaPop’ for Smith Optic’s ChromaPop sunglasses. So sharp they’re the equivalent of cheating at fishing it seems.
Directed by Karlsson with Joss Nussbaum and devised with the help of another Swedish Ming Rasmus Keger.
There’s more Frank and Marty here.
These things are bloody difficult to pull off but Karlsson and co. seem to have managed it.
MAA creative scale: 8.