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The Bank wins Bonne Maman desserts launch

French jam maker Bonne Maman has appointed The Bank as its lead creative agency following a pitch. Bonne Maman is introducing a range of chilled desserts and a £2.5m launch campaign by The Bank will run later this month in Bonne Maman’s first big UK advertising push.

bonneBonne Maman makes a range range of preserves and chilled desserts, using natural ingredients from traditional French recipes.

The Bank MD Tristan Connell says: “Bonne Maman is a beloved brand with a clear ambition to strengthen its position in the UK and reach a larger audience. We are looking forward to inspiring UK consumers with our new campaign.”

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