Home / Advertisers / Mother unveils another everyday wonder for IKEA

Mother unveils another everyday wonder for IKEA

There are some weird and (often) wonderful things coming out of Mother these days.

Its ‘Beds’ commercial for IKEA’s ‘Wonderful Everyday’ campaign last year was indeed wonderful; here’s the latest instalment.

Scarcely a flat pack in sight – in fact, no furniture of any description, just starry moments contrasted with home life (infused by IKEA, no doubt).

We often accuse agencies of just putting the brief on screen. Mother, as in this instance, usually declines. But is it too far from any kind of selling message?

Tricky one. Oh, sod it.

MAA creative scale: 8.

You May Also Like

About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
© Copyright 2013 More About Advertising, All Rights Reserved. With help of WPWarfare.com. | Cookies explained.