When the subject of healthcare agencies comes up it’s usually time to hit the pillow rather than the keyboard but WPP appears to have landed a big one with Communications Media Inc. in the US. CMI is based in the intriguing environs of King of Prussia, Pennsylvania, with offices in New York, Philadelphia and New Jersey.
Intriguingly WPP is going to shunt Ogilvy CommonHealth Medical Media, the media practice of its wholly-owned Ogilvy CommonHealth Worldwide, into CMI. WPP also says that CMI will become a media investment management hub for GroupH, parent company for WPP’s healthcare specialist companies. GroupH, presumably modelled on WPP media holding company GroupM, is a new one on us.
GroupH sits in WPP’s Branding & Identity, Healthcare and Specialist Communications group (which includes direct and digital). Collectively these companies generate about $6bn in revenue and employ a mind-boggling 80,000 people.