The&Partnership’s AllTogetherNow wins Ibiza Rocks combined content and media account

The&Partnership’s content agency AllTogetherNow has won the European creative, media planning and buying and social activation accounts for youth travel brand Ibiza Rocks following a competitive pitch.

AllTogetherNow, headed by former NME Editor Conor McNicholas, has been tasked with rethinking how Ibiza Rocks approaches its creative content and media strategies, using new technologies and disruptive ideas to reflect the brand’s personality.

Brand director Shane Murray says: “We’re a groundbreaking brand and we needed a groundbreaking agency. AllTogetherNow are passionate and informed and they impressed us with their ability to combine media planning and buying with creative and social media under one roof. They showed us brilliant, instinctively creative ideas, but then backed it up with data-driven insights and that’s the combination we’re seeking.”

AllTogetherNow CEO McNicholas says: “Ibiza Rocks is an amazing, future-facing brand – and, as an agency of disruptors and innovators, it feels a very natural, very exciting fit. We’re delighted they feel we’re the right agency to help them work harder, faster and smarter to sell their products and events – maintaining their relevance with the next generation.”

Ibiza Rocks was founded in 2005, bringing ‘festival generation’ acts such as The Prodigy, Arctic Monkeys and Kasabian to perform intimate gigs live. The brand operates events, hotels, a travel company, bars, diners and retail stores, with resorts in Ibiza and Majorca.