“The future is staring back at you” opines Liam Neeson in this Super Bowl ad for LG’s G6 OLED 4K TV (couldn’t they have thought of something a bit pithier?). The screen is glass, it seems, and only an eighth of an inch thick.
It’s clearly a big budget effort from director Jake Scott and dad Ridley but – so what? If you met someone like Neeson in a bar (obviously not the Neeson) you’d run a mile.
Could have used a writer.
MAA creative scale: 4.