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BBH bucks the trend with new online pitch

One of the enduring mysteries of ad agencies is that they don’t advertise – themselves.

In the old days they could argue that cost was prohibitive – not something they told their clients of course – but, in the digital era, it isn’t.

But it’s still quite brave for BBH to present its wares direct to clients in this new online film.

Another reason for agencies’ reticence in such matters has often been the rather fearful assumption that selling themselves directly – as opposed to via endless intermediaries – makes them look desperate for business. BBH, newly armed with Tesco and Heinz, presumably isn’t. This one may be aimed at prospective staff too but, actually, it’s a pitch.

MAA creative scale: 6.5.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
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