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Wind Energy and Rothco enlist JFK for Ireland

The Irish Wind Energy Association is wondering why Ireland only generates 15 per cent of its own energy – despite being one of the world’s windier locations – so agency Rothco has exhumed a recording of John F. Kennedy addressing the Irish Parliament in 1963 on the potential of the country.

US presidents are always claiming rather slender connections with Ireland but Boston brahmin JFK did come from Irish stock. Rothco’s film is a reminder of what a genuinely great orator JFK was (he did have some brilliant speechwriters of course).

Good meaty stuff. MAA creative scale: 7.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
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