London agency Telegraph Hill has been appointed to handle Sky Store, the new product from broadcaster Sky that lets customers pre-order big movies like the new James Bond film Spectre. Sky has recently launched a range of new ‘box set’ products, moving it away from its dependence on Sport, now being challenged by BT.
The agency says it will drive awareness with a strong focus on social media. Content will focus on delivering animation, images and video across key social platforms. Telegraph Hill was appointed in a competitive pitch.
Sky Store digital marketing manager Kim Cutler says: “The release of Spectre is a great opportunity for us to announce that customers can now pre-order movies in Sky Store. Telegraph Hill’s campaign puts our audience first, bringing our upcoming releases to life with varied and engaging creative perfect for social media”
Telegraph Hill creative director Barry Pilling says: “To develop our campaign we delved into global social data to gain a deep understanding of the target audience’s behaviour; what emotionally connects people with the most talked about movies and what drives them to purchase them. These human insights informed a campaign strategy that will create genuinely engaging creative with premium production and includes Sky Store in conversations around the biggest films.”
Telegraph Hill’s founders have a background in broadcast and the agency has specialised in working for broadcast clients although recently it has added a wider range. It joins the Sky agency roster alongside WCRS and Brothers and Sisters. Sky is the UK’s biggest advertiser.