PETA (People for the Ethical Treatment of Animals) is at it again; getting an ad banned to rack up views on YouTube and the like.
It’s an old trick but PETA has given it a wash and brush up for the Super Bowl. It’s debatable whether PETA ever had any intention of running the ad – does it have a spare five million bucks for the airtime? – but broadcaster CBS has dutifully stepped in and banned it. Maybe they should have called PETA’s bluff.
But ‘Go Vegan, Last Longer’ has its compelling side and there’s some evidence that a vegan diet can get the blood pumping in useful ways.
It’s had over a million YouTube views since Jan 25 so job (partly) done.
MAA creative scale: 6.