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WPP’s Landor buys majority stake in screen-based design studio ManvsMachine

Sometimes it’s easier to say what WPP doesn’t do rather than list all the things it does – don’t think it’s entered the laundry market yet.

One of its flagship companies is brand and design agency Landor and Landor is spreading its wings in best WPP style – buying a majority stake in ManvsMachine (below), described as a “multi award-winning motion design studio.” Landor says this will take it into screen-based and multi-channel branding.
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ManvsMachine has worked on global campaigns for audi, Nike, Microsoft and Honda and as well as identity campaigns for broadcasters including Channel 4, Discovery, NBC Universal and ITV2.

WPP’s Branding & Identity, Healthcare and Specialist Communications group (which includes direct and digital) generates revenues of $6bn and employs over 70,000 people worldwide.

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