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BBH gets VW back into advertising with new Audi R8

VW has exited the advertising stakes – temporarily, presumably – but VW-owned Audi and agency BBH are back with this new campaign for the ‘all new’ Audi R8, its (relatively) modestly priced supercar.

Presumably it doesn’t come with a diesel option.

It’s ‘running footage,’ as my friend Jeremy Judge calls it, but made much more interesting by the eye motif.

Very good: Audi ought to give all its ads back to BBH, they just ‘get’ the brand. Maybe Sir John roars around Clerkenwell in one of these.

MAA creative scale: 8.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
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