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Hudson Rouge shows the human side of Lincoln

Online is a great medium for cars, taking the place of the salesman as it shows you round.

WPP construct Hudson Rouge is doing that for Ford’s Lincoln luxury brand, rather more effectively than some of its earlier efforts, in a campaign called ‘the more human side of engineering.’

Directed by Furlined’s Saam Farahmand with some nice original music from new kid on the block, Ring The Alarm, which commissions new writers.

Interesting too that these posh US cars start at $38K over there – £25K equivalent – which, in the UK, would barely get you an emissions spitting VW with four wheels.

MAA creative scale: 8.

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