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Energy outfit SSE brings back cuddly orangutan

Energy companies are pouring love over us like hot sauce.

Recently we had CHI’s cuddly-wuddly campaign for British Gas’ Hive offer and now SSE’s orangutan is back in the mainstream, although we did glimpse him/her at Twickenham recently for the Rugby World Cup.

There is a proposition here: that SSE makes its offers open to all customers, not just new ones. But haven’t these companies (and others) been told by regulators to do that?

It’s a nice film from adam&eveDDB but I do find this stuff resistible.

MAA creative scale: 6.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
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