Energy companies are pouring love over us like hot sauce.
Recently we had CHI’s cuddly-wuddly campaign for British Gas’ Hive offer and now SSE’s orangutan is back in the mainstream, although we did glimpse him/her at Twickenham recently for the Rugby World Cup.
There is a proposition here: that SSE makes its offers open to all customers, not just new ones. But haven’t these companies (and others) been told by regulators to do that?
It’s a nice film from adam&eveDDB but I do find this stuff resistible.
MAA creative scale: 6.