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Has Marks & Spencer finally become exciting?

We haven’t always been fans of Marks & Spencer or its advertising but there are some signs that the stores are being turned around – to a degree – and maybe this confidence is manifest in this new ‘Art Of’ campaign from RKCR/Y&R.

It makes the dear old emporium look rather exciting.

My colleague Paul Simons sometimes remarks that such glitz and glamour doesn’t reflect the stores or the customers.

Difficult to show Sid and Doris Bonkers though.

I like this anyway. MAA creative scale: 8.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
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