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M&C unveils the algorithmic answer to everything

A while ago, to celebrate its 20th birthday I think, M&C founder (Lord) Maurice Saatchi announced that the agency had discovered the holy grail – or should that be Holy Grail? – of marketing.

Well Maurice is never knowingly undersold.

Said grail was notable by its absence, it was an equation it seems. Apparently it shows the way brands can ‘maximise differentiation while minimising deviation.’ We presume they mean deviation on the part of disloyal customers rather than anything juicier. Based on Unilever data it seems.

Anyway, here it is.
Formula

Now I never was too hot at algebra at skool – and algorithms are completely beyond my ken. Is it one of those?

Answers on a digital postcard please.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

One comment

  1. Kuriyan Kaithayil

    hE = MC2

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