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BBH takes Clarks back to school with a bang

It’s a big year for BBH with the need to show that a new management team can restore the agency’s mojo, even though it’s now 100 per cent owned by Publicis Groupe.

The big one is Tesco, won at the start of the year, but we’ve still to see anything, unless it’s been artfully slipped under the radar. There hasn’t been anything major from British Airways for a while either although BA tends to produce a big campaign – the last one was ‘To fly, to serve’ – and then forget about advertising for a year or two.

Anyway, it will soon be back to school time, not something that fills the nation’s children with joy as a rule, and the prospect of getting back into school uniform even less so.

Purveyor of sensible shoes Clarks clearly has an interest in all this so BBH has produced a campaign ‘Prepare for Awesome.’ Tongue firmly in cheek or is it?

So, one for the boys.

And the girls.

It’s hardly BA or Axe (now seemingly departed although BBH resists the notion) but it’s what BBH should be about: big (within the constraints of the budget), bold and different.

MAA creative scale: 7.5.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
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