Saatchi & Saatchi London is launching the new Toyota Auris Hybrid with a European campaign, ‘The Truth,’ featuring American actor and comedian Regan Burns.
Seems a strange choice for Europe – is Burns that well known here?
Anyway, our hero – who admits he’s being paid for doing this – is wired to a lie detector.
Maybe neither of the Ryans would agree to do it so they had to get a Regan.
But he makes a jolly good fist of it; fresh and original (someone will doubtless tell me it’s not..).
MAA creative scale: 9.