One door opens as another closes: Wieden+Kennedy New York has won giant brewer Anheuser-Busch InBev’s whopper account, just a week or so after losing rival Heineken to Publicis Worldwide. W+K gets the ginormous Bud Light account in the US plus Corona, with loads of other goodies to follow, no doubt. The business moves from BBDO.
AB InBev’s CMO Miguel Patricio says: “We are excited to partner with a leader in the global advertising industry. Our new creative partner will bring a fresh perspective and help us take the international growth of Corona to the next level. Moreover, as the new lead creative agency for Bud Light in the US, we look to their powerhouse of talent and experience to take the brand to new heights together.”
Well let’s hope they do. W+K has won an number of big US-based accounts recently, most notably the $2.4bn Verizon business. It remains the only real star in the independent agency firmament.
The move to AB-InBev from Heineken would do credit to the wiliest holding company. Awards all round. Although even W+K might be put to the max for Bud Light..