Home / Advertisers / 72andSunny Samsung ‘surf’ campaign lands in the drink

72andSunny Samsung ‘surf’ campaign lands in the drink

Samsung seems to be losing the smartphone battle with Apple these days and it’s not wholly surprising if it keeps coming out with guff like this.

Any film titled ‘We are greater than I’ is riding for a fall and when it involves the World Surf League it’s likely to be a wet one.

It’s beautifully done from 72andSunny and director Eliot Rausch for STink. and it’s racked up over five million YouTube hits in double quick time so….but what what does it mean? Will it sell any phones?

MAA creative scale: 3.

Apple, meanwhile, is back with this rather smug effort, partly aimed at Samsung and other Androids.

A while ago Samsung seemed in the driving seat. Plus ca change..

You May Also Like

About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
© Copyright 2013 More About Advertising, All Rights Reserved. With help of WPWarfare.com. | Cookies explained.