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Leo Burnett offers its Top Tips for Cannes

Leo Burnett has produced its latest Cannes winners predictions – its 28th – which, on past performance, is like an election exit poll in its accuracy.

And there’s hardly an ad – or what we used to call an ad – among them. This year, probably rightly, it concentrates on ‘creativity for good’ in its list of likely award winners, including its own #LikeAGirl for Procter & Gamble’s Always, already a big winner at the UK’s D&AD.

The UK does have a couple of ‘ads’ among Leo’s contenders, Wieden+Kennedy’s Type R for Honda and adam&eveDDB’s ‘Monty the Penguin’ Christmas epic for John Lewis.

Here a couple new on us, baseball star Derek Jeter’s swan song for Gatorade by TBWA Chiat Day in LA:

And OK Go’s music vid for ‘I Won’t Let You Down’ from Dentsu Tokyo and others:

Adland’s certainly a broad church these days but maybe we should stop calling it that anyway. Adland seems to occupy as much of a time warp as Don Draper.

Full list in the link.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
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