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Herezie shows the power of illustration for Romerquelle

Romerquelle is an Austrian mineral water produced by Coca-Cola Hellenic, a big Coke bottler. Mineral water is supposed to be good for you in a soft focus kind of way (ie. you can’t prove it) so it seems sensible to advertise it in a soft focus kind of way too.

Which is what this print campaign from Paris agency Herezie does.
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Charmant. Illustrations by Paolo Galetto.

Dunno if it’s been entered for Cannes or even if it’s eligible. But worthy of some awards recognition surely.

MAA creative scale: 8.5

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
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