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Watch porn and save your life says pornstress Charlotte for Testicular Awareness

It’s Testicular Cancer Awareness Month and so agency McCann Lima has struck a deal with porn site Pornhub to raise, er, awareness and enlisted porn actress Charlotte Stokely for the cause.

Being aware of the dangers of testicular cancer will help you “last longer” advises Charlotte – and she should know.

Not sure about the cheesy voiceover but the usual medic-style wouldn’t work either.

Porn’s part of the fabric these days although politicians and others will never acknowledge it.

A for ingenuity, 7 for creative.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
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