Home / Advertisers / Karmarama back in the saddle for the Beeb with Radio One ‘repositioning’

Karmarama back in the saddle for the Beeb with Radio One ‘repositioning’

At the tail end of last year there was a big pitch for the BBC, involving some of London’s finest although not adam&eveDDB – on the grounds they were all too knackered – or Karmarama, the agency that produced the acclaimed ‘Love of Music’ featuring God Only Knows writer Brian Wilson, among others.

RKCR/Y&R won out, which it lauded to the rooftops. So here we have, er, Karamarama back on the case with a new film ‘repositioning’ venerable BBC yoof station Radio One.

What a diverting organisation the Beeb is. I asked someone involved in the pitch why the BBC, with all its creative talent, needed an agency anyway. With a politely pained expression (all self-respecting admen see the employment of an agency as one of life’s necessities) he thought for a bit and then said that using an agency was the only way people at the Beeb could ever get anything done – turf wars and all that. So now you know.

Anyway, back to Karmarama and Radio One. Radio One is, it seems, ‘Where It All Begins.’ Furthermore ‘Life’s A Ride,’ as instanced by the lady pizza delivery rider entering a ‘ball of death.’

It’s a nice enough film. But why is every new British ad so dark? MAA creative scale: 6.

You May Also Like

About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
© Copyright 2013 More About Advertising, All Rights Reserved. With help of WPWarfare.com. | Cookies explained.