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AMV BBDO brings tech down to earth for Currys

The Currys PC World bit of Dixons Carphone (there is one, the biggest bit) is trying to demystify tech in a new campaign from AMV BBDO featuring various gizmos and apps which, allegedly, make your life easier.

Here’s one for the Beko brand showing how tech can open new vistas in your life, only for the lady protagonist to be brought down to earth by her muddy male partner.

Tells the story well enough in just 40 seconds (brownie points for AMV).

MAA creative scale: 6

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