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KBS back to the future ad for BMW scores at Super Bowl

BMW’s ‘Newfangled Idea’ spot from KBS seems to be winning Super Bowl ad plaudits.

It features US new anchors Bryant Gumbel and Katie Couric being just as perplexed by the new electric BMW i3 as they were by the internet 21 years ago.

Readers with a day or two to spare can see all the Super Bowl ads on Adweek here.

MAA creative scale:7

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