Home / Advertisers / W+K Amsterdam shows off the ‘Dunkman’ for Nike and Foot Locker – or should that be ‘Jumpman?’

W+K Amsterdam shows off the ‘Dunkman’ for Nike and Foot Locker – or should that be ‘Jumpman?’

“See the Jumpman dunk, man’ seems to indicate the mysteries of basketball and Wieden+Kennedy Amsterdam has produced a new film for Nike featuring the ‘Dunkman’ himself Blake Griffin (bear with us) doing more than just, er, dunking.

At six feet and ten inches Griffin is, indeed, able to pop the ball in the basket without the bother of shooting but the film, ‘Above Expectations,’ for Nike’s Jordan brand and retail partner Foot Locker, shows Griffin’s other talents too. So he’s a ‘Jumpman’ too.

Suppose Michael Jordan is a bit old for this sort of thing now. Nifty direction by Paul Hunter.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
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