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Cresta Awards show rise of off-beat web campaigns

The 22nd annual Cresta International Ad Awards (a new one on me I have to admit) has announced its winners, chosen by 73 creatives in Barcelona, Budapest, Edinburgh, Frankfurt, Moscow, Santiago, Santa Barbara and Shanghai.

And the results cast an interesting light on the way campaigns are increasingly web-centric.

Forsman & Bodenfors in Gothenburg was Agency of the Year, chiefly for its Volvo Trucks ‘The Epic Split’ epic, with Havas Wordlwide as Network of the Year. Leo Burnett France in St Denis also performed strongly, winning five awards.

You’ve all seen Jean-Claude Van Damme doing the splits hundreds of times. Here are a couple of other interesting winners. First up ‘Rice-Code’ from Hakuhodo for the villagers of Inakadate in Japan. The village was becoming depopulated as younger people went to the cities so Hakuhodo got them to produce rice art that people could scan with a QR code, then order the rice they wanted.

And this decidedly Teutonic effort from Heimat Berlin, ‘Hornbach Mammer,’ in which bits of an old Russian tank become an online phenomenon.

Interesting stuff: all the winners are here.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
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