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Africa Zero takes the NBA to new heights

This looks like fun, for those of a far braver disposition than me.

Agency Africa Zero in São Paulo was charged with promoting the NBA Global Games in Rio and, reasonably enough, decided on a bit of slam dunking. Only they decided to spice things up a bit by inviting people to score a basket via a bungee jump – as you do.

Copywriter Victor Castelo and art directors Marcelo Maciel and Jeferson Rocha devised this ordeal. But I’m sure they’re very nice in real life.

PS. My friend George Parker of Adscam fame will be pleased to note that this is one of the few Brazilian commercials in Portuguese rather than award-ready English.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
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