Home / Advertisers / Paddy Power shows its gay-supporting side with Rainbow Laces equality campaign

Paddy Power shows its gay-supporting side with Rainbow Laces equality campaign

Good Heavens, here’s something intelligent from Ireland’s favourite bookmaker Paddy Power. The betting outfit, notorious for its ‘look at me I’m funny’ ads, has teamed with equality charity Stonewall and the Gay Football Supporters Association (wonder how many members they have at Millwall?) to launch the ‘Rainbow Laces’ campaign to….well you get the drift.

Anyway, it uses various Arsenal playerss to good effect although ‘gorgeous’ Olivier Giroud can expect a bit of stick from non-rainbow types on the terraces. By Lucky Generals.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
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