Home / Advertisers / Very’s ‘Worst Idea Ever’ works for Ford in Denmark

Very’s ‘Worst Idea Ever’ works for Ford in Denmark

Most Ford advertising is straight down the line, product benefit after product benefit (to be fair these days, there are a few).

Not so up among the Nordics; Danish agency Very has produced this interesting online tale, ‘the Worst Idea Ever – Dude,’ showing the struggles three Danish entrepreneurs – Mathias, Bo and Simon – had getting their surf brand Oh Dawn off the ground.

But they did, in a country that, as the agency puts it, ” has absolutely no waves and horrible weather.”

Then you get the Ford.

You May Also Like

About Staff

© Copyright 2013 More About Advertising, All Rights Reserved. With help of WPWarfare.com. | Cookies explained.