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Van Damme makes low-key return for Coors Light

When you’re a movie tough guy getting on in years it must be quite nice to find commercials paying your way. So here we have Mr ‘Epic Split’ (Volvo Trucks) Jean-Claude Van Damme returning for Coors Light and UK agency VCCP.

Alas, it’s no Epic Split. As ever with VCCP it’s bang on strategy but, in this case anyway, there’s something missing (although the line ‘Damme Cold Beer’ is a good one). Volvo Trucks’ Epic Split agency Forsman & Bodenfors would have aimed higher, methinks.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
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