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Hungry Boys targets Instagram gang for Wokkers

Can’t be so easy being a creative in Russia these days with trade embargoes and all the rest of it (and a certain Mr Putin) but we’re a broad church here at MAA.

Anyway, Moscow agency Hungry Boys has produced this interesting online campaign for noodle chain Wokkers consisting (mainly) of hand-held camera ten-second films just showing a Wokkers fan – perfect fodder for the likes of Instagram and Vine.

The longer one at the bottom looks as though it was fun too.

«You can`t wash off Wokker»

«May the force of Wokker be with you»

«In the morning morning and at night – Wokker»

«Hungryhat»

«Wokkerforsecond»

«HowtoeatWokkerwithouthands»

«You can`t order Wokker easily»

Onwards to Moscow!

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
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