Home / Advertisers / Johnnie Walker embarks on new ‘advertainment’ voyage

Johnnie Walker embarks on new ‘advertainment’ voyage

Here’s a taster of an upcoming epic from Johnnie Walker Blue Label, from Anomaly, featuring Jude Law as a rather dodgy character. Directed by Jake Scott.

Both client and agency scored mightily with the ‘Keep Walking’ campaign, of course.

I saw somewhere the other day that WPP boss Sir Martin Sorrell worried that his agencies were good at producing 30-second commercials (or whatever) but weren’t so good at ‘content.’

But that’s precisely their point – they can distil a sales message into a short space. Most ‘content’ just rambles on.

Maybe Johnnie Walker will confound this antideluvian view of such messages.

(This is an updated version of a previous post).

You May Also Like

About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
© Copyright 2013 More About Advertising, All Rights Reserved. With help of WPWarfare.com. | Cookies explained.