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Thai Life’s ‘Unsung Hero’ from Ogilvy storms YouTube

This ad by Ogilvy Bangkok for Thai Life is proving a YouTube sensation, over 11m people so far tuning in to see the exploits of its ‘Unsung Hero.’

Quite what it has to do with life insurance is debatable – except, of course, that life companies like to align themselves with the angels – in this case unsung heroes.

Seems to work though – and will probably pick up a gong or two somewhere for ‘storytelling.’

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
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