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Del Campo Saatchi beats bully boys in debut for VH1

As adland limbers up for the Cannes Lions in June, it’s always worth keeping an eye on Del Campo Saatchi & Saatchi in Buenos Aires which can be relied upon for some diverting entries.

No idea if this, the agency’s debut campaign for MTV channel VH1, will be one of them but it has the agency hallmarks of humour (despite the subject, bullying), slick production and looking at an old problem in a new way.

Agency founder Pablo Del Campo has gone off to be the Saatchi network’s international creative supremo, leaving the Buenos Aires flagship in the capable hands of creative directors Maxi Itzkoff and Mariano Serkin, who oversaw this. Production was by Landia and Stink and the director was Agustin Alberdi.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
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