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Paddy Power makes a surprising ‘marketing leader’

The UK’s Marketing Society has announced its line-up of candidates to be ‘Marketing Leader of the Year 2014’ and here they are:

*Abi Comber, head of brand and marketing, British Airways
*Peter Duffy, group commercial director – customer, marketing and product, easyJet
*Michael Inpong, marketing and R&D director, Muller Dairy
*Catherine Kehoe, managing director, retail brands and marketing, Lloyds Banking Group
*David James, marketing director, Consumer Division, BT
*Sheila Mitchell, marketing director, Public Health England
*Rupert Thomas, marketing director, Waitrose
*Christian Woolfenden, global marketing director, Paddy Power

Marketing doesn’t mean just advertising of course but it’s hard to recall any particularly distinguished advertising for any of these companies. And what’s Mr Woolfenden of Paddy Power doing on there? Has he been nominated for the making the most tasteless noise – as in this transgender number?
controversial-paddy-power-ad-asked-viewers-guess-if-racegoers-some-whom-are-transgender-are

Maybe some judging advertisers are as daft as ad awards juries.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
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