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Allan Gray and King James bring some welcome distraction to financial advertising

Investment management is hardly the most riveting of subjects for advertising – it’s supposed to be an activity that avoids surprises (of the nasty variety) after all.

But South African company Allan Gray has been running a lively TV campaign for some time now and here’s the latest, ‘Distractions,’ from Cape Town agency King James.

Looks like New York but maybe it’s downtown Jo’burg. Anyway it makes its point and could act as a lesson for all those much larger US and European financial companies that try to bore us into submission with tiresome and implausible platitudes.

The copywriter was PJ Eales and the art director Chris Chavoux. It was directed by Greg Gray for Velocity.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
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