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Samsung unveils new Apple basher Note + Gear

Ho hum, here’s another testament to the way mobiles are taking over our lives (or that’s what the equipment manufacturers want to happen anyway).

This online film is from Samsung for its Note 3 (which seems to be a smartphone and tablet) and Gear, its new digital watch.

Actually ‘Sweet Dreams’ (wonder how much money Annie Lennox has made from its use in ads?) is quite educational, for those of us who barely understand these things. From Leo Burnett Chicago and the agency’s new LA office.

Doubtless launched now to hijack Apple’s new (not very) cheap 5C iPhone.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
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