Pepsi’s good for your body according to new BBDO Dusseldorf poster campaign

Pepsi isn’t good for the circulation system is it?

BBDO Poximity Dusseldorf seems to be implying it is in this striking poster for the fizzy drink, a big step away from its usual less-than-subtle approach to hawking its wares.

According to an interesting report in the FT the campaign is designed to show that Pepsi delivers “refreshment and energy to all parts of the body”.

So long as you don’t have too much, presumably.