Home / Advertisers / Row breaks out over raunchy Sportsbet ad showing British Lion taking one for the team

Row breaks out over raunchy Sportsbet ad showing British Lion taking one for the team

The current HSBC TV campaign plugging its sponsorship of the British Lions tour to Australia tweaks the (Australian) wallaby’s tail and now the Aussies have responded in typically subtle fashion with a giant field poster on the flight path to Melbourne, scene of tomorrow’s second test.

This shows a wallaby getting his own back on a lion in eye-wateringly vigorous fashion – courtesy of bookies Sportsbet.

The ad has caused a predictable uproar, with some dubbing it pornographic.

Come on chaps, these are rugger buggers after all.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
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