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More contenders for the great Super Bowl adfest – Taco Bell and Hyundai Canada

Here we go: Deutsch LA have been busy bees; producing VW’s Jamaican-themed opus for the Super Bowl on Sunday and also this one for Taco Bell showing a bunch of senior citizens partying at the popular eaterie.

Deutsch recently muscled onto the Taco Bell roster alongside ‘lead’ agency DraftFCB (both agencies are owned by Interpublic). Poor old DraftFCB, by contrast, has been missing out somewhat this Super Bowl season: Mondelez’s Oreo, where DraftFCB is also supposed to be lead agency, has given its Super Bowl task to non-roster Wieden+Kennedy Portland.

It was directed by Noam Murro for Biscuit Filmworks.

The Super Bowl isn’t just popular in the US of course, 16 million people watch it over the border in Canada too. So, for the second year in a row, Hyundai Canada is entering the fray with this ad Hyundai ‘Gaspocalypse’ from in-house agency Innocean Worldwide plugging the fuel-efficient Sonata Hybrid.

It was directed by Benjamin Weinstein for Steam Films/Tool of America.

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