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DraftFCB claims ‘life is great in advertising land’

When you see these things you always wonder who’s idea it was. Were the staff of DraftFCB South Africa dragooned into warbling “Life’s a happy song when you’re building favourite brands all year long” or was it a communal, or crowd-sourced as we say these days, idea?

My friend George Parker doesn’t like it (which will surprise you all). At least the blonde girl can sing.

Wonder if DraftFCB Chicago will make one?

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
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