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W+K and Old Spice club together to save the world

According to the Mayan calendar (by which we all set our clocks) the world is coming to an end on December 21.

So Wieden+Kennedy and Old Spice have made the decent gesture of producing a video game to try to avert this unfortunate eventuality.

Dikembe Mutombo (left) is a former NBA star so well-equipped for this daunting task.

All clever stuff and part of the new(ish) ‘Believe in your Smellf’ campaign. Still doesn’t have the impact of Isaiah Mustafa though.

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